Aroma Café

Aroma Café

Aroma
Café

A perfect cup of coffee, delivered to your door — no hassle, no queue, no leaving the desk.

Aroma Café cover — brand and e-commerce concept
SEC. 01

Project Brief

Timeline
2020 · Self-initiated
Project Type
Concept — brand & e-commerce
Role
UX / Web Design
Contribution
Research, UX Design, Brand Identity, Product Design

An online coffee shop, built for people who care about the cup.

I'm passionate about food and design, so I created an e-commerce application with a user-friendly interface that simplifies managing multiple user flows. The aesthetic focuses on vibrant imagery to enhance browsing and product discovery.

I thoroughly enjoyed the process end to end — from the brand identity through to the product screens — and Aroma Café became a self-initiated space to explore food-focused UX/UI craft.

02 — High-quality blends, ordered in a few taps and delivered straight to your doorstep.

SEC. 03

Approach

The ultimate solution for coffee lovers who crave a perfect cup — without the hassle of leaving home or the office.

Aroma Café began as an online coffee shop: an array of high-quality coffee blends, delivered straight to your doorstep. The goal was to make ordering great coffee feel as effortless as drinking it.

I'm passionate about both food and design, so I set out to build an e-commerce application with a user-friendly interface — one that simplifies managing multiple user flows, from browsing and building an order to checkout and delivery. Keeping those flows clear and consistent was the core design challenge.

The aesthetic leans on vibrant, appetite-led imagery to enhance browsing and product discovery, letting the blends themselves do the selling. I thoroughly enjoyed the development process, and I'm proud to share this as part of my portfolio showcasing food-focused UX/UI design.

Role
UX / UI & Product
Focus
E-commerce flows
Year
2020
SEC. 04

Brand identity & style guide

A visual system built around warmth and appetite — colour, type, and photography tuned so the product does the selling.

Aroma Café style guide
Aroma Café style guide
Aroma Café style guide
01

Product discovery first

Vibrant imagery leads every screen so browsing feels like tasting.

02

Simple user flows

Multiple flows managed through one clean, low-friction interface.

03

Made for coffee lovers

A perfect cup without the hassle of leaving home or office.

SEC. 07

Product design

Mobile screens carrying the brand through the full ordering experience.

Aroma Café mobile screen
Aroma Café mobile screen
Aroma Café mobile screen
Aroma Café mobile screen

Have a product that deserves the same care? Let's talk.

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End of case study
Ishanka Munasinghe

Aroma Café — a brand and product case study exploring identity, menu design and digital experience for a specialty coffee house.

Set in Fraunces, Inter & IBM Plex Mono

Case study by Ishanka Munasinghe, UX / Product Designer. Imagery and details shown here as part of the portfolio.